OVERVIEW

Designed a Christmas campaign for premium
hearing care focused on emotional storytelling
rather than product-focused advertising, using
lifestyle brand imagery to represent the idea of
“Hear life’s special moments.”  →

CREATIVE PROCESS

Developed a consistent visual system through
concept exploration, branding alignment,
and adaptable layouts to ensure campaign
consistency across multiple advertising
platforms.  →

GOALS & CHALLENGES

The campaign required production one month
before the holiday season and coordination of
marketing materials across 15 clinics, each with
varying display sizes, formats, and placement
requirements.


FINAL ARTWORK

Produced a cohesive campaign rollout
including posters, streamers, banners,
LED displays, flyers, newspaper ads,
and social media content while maintaining
consistent branding across all touchpoints.

OVERVIEW

To provide a unified framework for all visual
elements used in trade executions.
These guidelines define the proper use of
brand assets, display systems, booth structures,
and merchandising standards to maintain
brand consistency, ensure compliance create
a professional and engaging environment for
customers. To strengthen the brand identity,
enhance visibility, and support the effective
communication of its products and services. →

CREATIVE PROCESS

Developed a structured framework
documenting brand assets, booth systems,
merchandising standards, and visual
applications to create a clear reference
for internal teams, creative partners, and
production vendors. →

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GOALS & CHALLENGES

The project required collecting, organizing,
and standardizing multiple marketing
material sizes, display formats, and clinic
requirements while ensuring all executions
remained aligned with company branding.


FINAL ARTWORK

Produced a visual trade guideline
manual available in PDF and ready for
slide presentations format, providing a
scalable reference for consistent trade
execution across all customer touchpoints.

OVERVIEW

Produced a documentary-style video featuring
the story of a successful singer and actress
who supported her brother’s hearing journey,
and how Manila Hearing Aid became part of
that experience.


The video aimed to emotionally connect
audiences to the brand’s message:
“Hear Life’s Special Moments.” →

CREATIVE PROCESS

Reviewed the provided itinerary and prepared
the required video and audio equipment for
production. Created a short mood board,
planned interview flow, identified key
interviewees, and listed essential B-roll
shots to support the story.


Captured interviews, lifestyle footage,
and supporting visuals while adapting to
schedule and location changes during
production.

Enhanced video, audio, and storytelling
during post-production to create a more
polished and emotional narrative. →

GOALS & CHALLENGES

The goal was to capture authentic interviews
from relatives, teachers, and close friends to
tell a meaningful and emotional story.


Challenges included limited equipment,
unpredictable environments, noisy filming
locations, changing schedules, and
unfamiliar shoot locations that required
quick adaptation.

FINAL OUTCOME

Despite technical challenges such as poor
lighting and inconsistent sound quality,
the video was improved through
post-production and multiple revisions.


The campaign was released as a three-part
video series and gained over 121k Facebook
views, helping reinforce Manila Hearing Aid’s
message: “Hear Life’s Special Moments.”

OVERVIEW

Designed the brand identity for Ultimate Typing,
an online typing-learning platform. The project
began through a freelance job portal as a logo
design request, which later expanded into software
packaging and a landing page, resulting in three
connected design projects. →

CREATIVE PROCESS

Conducted research and competitor review to
understand the market and visual direction.
Using provided assets such as stock photos
and graphic elements, the focus was on
creating a cohesive and consistent brand
identity across all project materials. →

GOALS & CHALLENGES

The goal was to maintain strong visual consistency
and brand alignment across multiple deliverables.
A key challenge was translating the approved
design into functional HTML/CSS and later
adapting it into WordPress.

Responsive image

FINAL OUTCOME

Delivered a fully functional WordPress landing
page with a consistent brand experience across
logo, packaging, and web design.

OVERVIEW

Designed and improved the wikiHow article page
through a freelance project focused on interface
enhancements. →

CREATIVE PROCESS

Reviewed the existing article page and improved
key interface elements while maintaining the
original brand identity. →

WikiHow

GOALS & CHALLENGES

Enhanced the article page usability and layout
without changing the established logo, colors,
and visual style.

FINAL OUTCOME

Delivered the improved article page with
complete PSD, HTML, and CSS files.

OVERVIEW

Worked on a logo project for an online yoga
brand targeting mothers of all ages a calming
and meaningful identity that reflects wellness,
connection, and motherhood. →

CREATIVE PROCESS

Used the client’s reference photos of mothers
and children practicing yoga as inspiration for
the logo concept. Created an integrated
mother-and-child artwork to reflect connection,
care, and wellness. Chose the Harabara typeface
for a soft and approachable feel, paired with
green tones to symbolize healing, calmness,
and new beginnings. →

GOALS & CHALLENGES

The challenge was to design an identity that
feels relatable to mothers of different ages while
communicating warmth, trust, and mindfulness.
The logo needed to balance simplicity with
emotional meaning. →

FINAL OUTCOME

Delivered a visual identity that captured the
brand’s purpose and resonated with the client.
The positive response led to a second project
opportunity to design the website.